# Guides

Plain-language guides for marketing a listing.

- [Fair Housing–safe listing marketing](https://hitlisting.com/guides/fair-housing-safe-listing-marketing.md): Describe the home, not the buyer. The federal protected classes, phrases to avoid with safer alternatives, schools, photos and housing ad targeting.
- [Instagram Reels for real estate agents](https://hitlisting.com/guides/instagram-reels-for-real-estate.md): How real estate agents can use Instagram Reels for listings: video specs, covers, the first frame, music rights, collab posts, captions, hashtags and Stories.
- [Listing video ideas: 25 that get watched](https://hitlisting.com/guides/listing-video-ideas.md): Twenty-five listing video ideas for every stage of a sale, from launch day and the walkthrough to open house, price change, under contract and sold.
- [How to market a listing on TikTok](https://hitlisting.com/guides/market-a-listing-on-tiktok.md): A practical guide to marketing a listing on TikTok, from account setup and the first two seconds to music rights, captions, comments and what to measure.
- [Real estate jingles and listing songs: what works](https://hitlisting.com/guides/real-estate-jingles-and-listing-songs.md): Brand jingles versus songs about one home, why original music matters, how to match a style to a property, and what to keep out of the lyrics.